SIGMA ETA PI
SPRING RUSH 



ADVERTISING
MARKETING
LAYOUT


Role
Lead Designer

Design Tools
Photoshop, Illustrator


Mediums
Social Media (Web), Print, Apparel 


Duration
January 2018

As (former) VP of Marketing for Sigma Eta Pi, USC’s premier co-ed entrepreneurship fraternity, I designed materials for spring 2018 rush.  

CHALLENGE
Continuing where last semester left off, our student organization was able to gain more exposure and create an identity beyond the phoenix logo – specifically through color.  However, there is far less participation in spring rush, as it’s in the middle of the school year.  

DESIGN PROCESS
Like last semester, one of the biggest challenges was picking a design that worked across many mediums.  I originally designed the “mountain” patch but after realizing it didn’t adapt well for a longer graphic with text (Facebook cover photo, flyers), I added a couple other patches that highlight entrepreneurial qualities.  

The two primary colors used in the design are meant to be very unique and set apart SEP from other student organizations on campus.  The pink worked well for our profile picture graphics, while the purple complimented 

I kept the logo font the same, while introducting a different typeface.  While I realized that may create differences in identity from last semester, I chose fonts that had many different weights and adaptability across both web and graphic design.  

APPLICATION & SCALABILITY
I also redesigned the website to reflect the new campaign.  

FLYER DESIGNS



FACEBOOK GRAPHICS