SIGMA ETA PI
FALL RUSH 



ADVERTISING
MARKETING
LAYOUT


Role
Lead Designer

Design Tools
Photoshop, Illustrator


Mediums
Social Media (Web), Print, Apparel 


Duration
August 2017 

As VP of Marketing for Sigma Eta Pi, USC’s premier co-ed entrepreneurship fraternity, I designed a holistic marketing campaign for our fall 2017 rush.  

CHALLENGE
My goal was to create a more comprehensive campaign that could boost the university community’s awareness of our organization, while maintaining consistency in design style so that we could begin to build a recognizable brand from semester to semester.  I wanted to create a fresh new look for Sigma Eta Pi while still maintaining a professional, yet forward thinking image that embodies the entrepreneurship trend.  

DESIGN PROCESS
Working with our VP of Recruitment and other executive board members, we established that our rush theme should encourage students of all majors and interests to apply, as long as they are interested in entrepreneurship and want to learn more.  We typically get mostly business & engineering students, but we strongly believe in the ubiquity of the entrepreneurial spirit and the strength of diversity and interdisciplinary expertise.  Many of my initial designs were too oriented towards the entrepreneurial “hustle” - the final designs are more inclusive and draws upon the idea that the parameters of success are not limited to just a career or salary.  

One of the main challenges I faced was creating across mediums - digital, print, and apparel.  I decided to stick to more simple, text-based designs, relying on the consistency of typography to help unify our brand image.  

APPLICATION & SCALABILITY
Beyond creating recruitment graphics, I also applied this system to other promotional material for our events throughout the year.  

STICKER DESIGNS

FACEBOOK GRAPHICS

PROMOTIONAL MATERIAL